{"product_id":"alchemy-the-dark-art-and-curious-science-of-creating-magic-in-brands-business-and-life-paperback","title":"Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life — Rory Sutherland | Paperback","description":"\u003cp\u003eThe alchemists were not wrong. They were just working in the wrong medium.\u003c\/p\u003e\u003cp\u003eRory Sutherland — Vice Chairman of Ogilvy, behavioral economist, and one of the most original thinkers in modern business — argues that the most powerful transformations in human life are not logical. They are alchemical. The things that move people, sell products, build loyalty, and change behavior operate by a different set of rules entirely: rules that look like magic to the rational mind, but are in fact a rigorous, learnable science.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlchemy\u003c\/em\u003e is a book about why the irrational works, why logic so often fails, and how to create disproportionate value by understanding what people actually respond to — as opposed to what they say they do. Witty, erudite, and genuinely subversive. A different kind of Great Work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Rory Sutherland\u003cbr\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback, 384 pages, illustrated\u003cbr\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 9 × 5.9 × 1 in\u003cbr\u003e\n\u003cstrong\u003ePublished:\u003c\/strong\u003e January 26, 2021\u003c\/p\u003e\u003cp\u003eThe formula for gold has never been what you think it is.\u003c\/p\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":52746023567641,"sku":"9780062388421","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/1361\/3081\/files\/alchemy_rory_sutherland_f252134f-f06c-427f-8091-b027927340a1.png?v=1782669812","url":"https:\/\/alchemy-cabinet-2.myshopify.com\/products\/alchemy-the-dark-art-and-curious-science-of-creating-magic-in-brands-business-and-life-paperback","provider":"Alchemy Cabinet","version":"1.0","type":"link"}